Wednesday, October 3, 2007

Going Forward Indeed


Quote of the day:
“The deification of Jesus as well as Buddha is not surprising, but strikingly shows the enormous valuation that humanity puts upon these heroes, and so upon the development of personality.”
--Carl Jung

Pet peeve. Exactly when did the use of the ridiculous phrase “going forward” begin to indicate superior management acumen? I have been patiently waiting for this disease to go away, but it has become an epidemic.

It has become insufficient to make a mere declaration that “we expect sales to grow in the fourth quarter.” No, no no! Or, as the French would say, “non, non, non!”

If you are truly informed, current and authoritative, you MUST say “Going forward, we expect sales to grow in the fourth quarter.”

Is that inane or what? If this expression is not regularly employed, will we begin assuming “we expect sales to grow” actually might mean going backward?

I don’t get it.

Coming soon: the metrics of the business of metrics. Going forward.

2 comments:

Anonymous said...

Inane statements are pablum to the greedy palate and simplex mind.

Here in forward thinking UK, some of us have reaffirmed our stopping backward approach and fully expect our growth to subside in future quarters.

You can help immensely by selling all our stock. The sooner we can achieve nothing monetary, the sooner the shackles of desire will be released and we can redirect our goals from greed to service, from "Me to Thee".

HiJo

"I think, therefore I am (in pain)"
Descartes-in-full

Craig Dorval said...

If only management jargonauts could pause for a brief moment, as you have, and glimpse the shallowness of their speaking...