Saturday, May 3, 2008

The Kindle


Quote of the day:
“People do more of what’s convenient and friction-free.”
--Jeffrey P. Bezos, chief executive of Amazon.com

Six months ago Amazon introduced an electronic book reader called Kindle. It has been very popular. For a while they were having trouble keeping up with demand.

As much as I am interested in the applications of technology, I’ve always been very skeptical of devices on which you can read books. Most are hard on the eyes and emphasize technology over the actual reading experience.

I do love getting news and information from the internet, especially since page layouts have become more intuitive and attractive. There’s a hitch to this, though.

Even with a bright and sharp monitor, it can be quite tedious to read anything long. I think the internet is built for browsing. Hence the “browser.” And it’s built for referencing.

Images, sound and video are important tools on the web. These three things are irrelevant in the average book. Novels, poetry and non-fiction may contain black-and-white illustrations, but that’s about it.

I’ve always considered reading a book a unique experience. I wouldn’t consider reading a book on the web. It’s never entered my mind to even try it.

For the same reasons I would also not consider reading a book on my iPhone, or any PDA. It’s a little-bitty screen, and I would be fumbling with it so much it would distract from the experience.

Book lovers say things like “there’s nothing like the feel of a book.” They talk about its portability, and a vague connection felt with the author through the physical pages. All of this is true.

From everything I’ve read about Kindle, it succeeds admirably in replicating key parts of the “book experience.” The screen is practically identical to a printed page--black on white with a high resistance to glare. Very easy on the eyes--and you can enlarge the text.

Owners seem to love the chance to carry around a few dozen books with them. And they rave how easy it is to preview, buy and load books directly onto the Kindle from anywhere. The size and weight of it are just about ideal--roughly the same as a paperback. You can highlight and make notes in the margins.

Evidently, there are a couple of major drawbacks. While more than 100,000 books are available, when Merrie went searching for many of the books she wanted to read, most were not available. I suppose this will be remedied over time as Amazon secures more rights.

More unfortunate is that the design of the keys on the device is clunky and not intuitive. Many owners complain about accidently turning pages, or having to fish around for the “home” key which takes you back to your list of books. They also complain about the time lag when turning pages, and the menu functions in the software design.

Amazon is the biggest book seller in the world. They know about books. They are not hardware or software designers.

I think a device like this is in our future, and is a very good idea for many reasons, personally and ecologically. I give Jeff Bezos a huge amount of credit for the work done on this product. It’s also admirable that one of Amazon’s (huge) goals is to increase the attention span of Americans. Kudos for that. (I don’t use the word “props” yet.)

Wouldn’t it be interesting if Amazon worked in partnership with Apple to get the design right?

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